The summer camp for swim instructors.
SSU Workshops are 3-night in-person experiences for independent swim instructors and swim school owners. 2 full days of in-water + out-of-water sessions. A live panel with local business owners. One-on-one mentor lunches. And an optional Palm Beach outing. All hosted at a private estate. Whether you just started or you've been running a swim school for years — this was built for you.
Every session is built around what actually moves the needle for independent swim instructors — not theory. Real business owners. Real results.
Learn how to structure your swim school for growth — pricing, systems, policies, hiring, and the fundamentals that separate struggling instructors from thriving school owners.
From social media and word-of-mouth to local SEO and referrals — walk away with a marketing strategy you can actually execute to keep your calendar full year-round.
Sharpen your instructional technique, curriculum design, and student progression systems. The best swim businesses are built on instructors who are exceptional in the water.
Successful swim business owners don't learn from textbooks — they learn from each other. The conversations in the hallway are worth the ticket price alone.
Workshops are reserved for active members of the Superhero Swim University community. We've built a tight-knit group of instructors and school owners who push each other to be better — and the workshops are where that community comes to life in person.
Not a member yet? No problem. Start a 7-day free trial of the SSU community. Explore the trainings, meet the instructors, see what we're about. If it clicks, you're in — and your workshop spot is unlocked.
You just started (or are thinking about starting) your swim teaching business. You're not sure what to charge, how to market yourself, or how to build something sustainable. This workshop gives you the roadmap — and the community — to get there faster.
You've been running your swim school for years. Business is good, but you're ready to grow — more students, better systems, maybe even a team. You'll leave with fresh perspective, proven strategies from peers, and relationships that last.
Wherever you are in your journey, you belong here.
A private Spanish-style estate in West Palm Beach. A 30+ foot screened indoor pool for in-water sessions. A second outdoor pool. A covered game pavilion with a built-in fireplace + grill. A parkour ninja area. And the kind of grounds that turn a workshop into a memory.
Two full days of content — Friday and Saturday. Bookended by arrival and Sunday send-off. Every block is intentional.
4 presentations · 1 open panel · 1 mentor lunch · 2 catered meals · pool time and estate access throughout.
Everything you need to learn, connect, and walk away inspired. Nothing extra. Nothing fluff.
Lodging is not included in the ticket price — attendees book their own accommodations. Depending on the venue we land on, there may be an option to stay at the house with the group — more details coming soon.
30 attendees max. 18 weekend passes. 2 women's beds. Men's bunk (5 beds). The estate fills up — when it does, the next workshop is six months away.
Full workshop access — every session, the panel, every meal at the estate. Book your own lodging off-property.
Two full beds in a women-only room, on-property. Take one bed for yourself, split it with a friend, or bring your team.
Shared room, two bathrooms, full beds — men only. The most affordable on-property option.
Both solo rooms are claimed. Try the Women's Shared Room (2 beds left) or the Men's Bunk for on-property lodging.
The workshop is members-only — you'll need an active SSU community membership to attend. Questions about lodging, splitting rooms, or accessibility? Reply to your confirmation email and we'll sort it out.
Hand-picked experts who are actively running successful swim businesses, building safer communities, and pushing the craft of teaching forward. No fluff. No theory. Just the real thing.
Founder of Superhero Swim University. Built a multi-six-figure swim school from scratch using social media, content, and a relentless focus on serving families.
Eric leads the world's largest pool fence company — a brand built around eradicating childhood drowning. He brings a one-of-a-kind perspective on water safety, brand building, and giving back.
In Partnership WithLife Saver Pool Fence
Shalene teaches instructors how to read the nervous system in the pool — turning anxious, hesitant swimmers into confident learners through trauma-informed, regulation-first methods.
Follow on Instagram@singingswimschool
Natalie has built her swim school around a single idea: regulation comes before instruction. She'll show you how to translate that philosophy into daily lessons that retain families for years.
Follow on Instagram@amazingswimmersllc
Tom built Systema Floyd from one classroom into a 7-figure business operating across 60+ partner schools in Florida, Georgia, and Virginia. A lifelong martial artist with 30 years of experience and an internationally-recognized curriculum, Tom is the rare operator who's done it from scratch — and serves every age from 2.5 to adult. The blueprint he'll share applies to any owner ready to scale.
Follow on Instagram@systema_floydIn Partnership WithSystema Floyd
VisitSystema FloydThree tiers — from Title Partner (1 spot, category-exclusive) to Community Sponsor (product only, no cost). Four days on property, real conversations, no expo-hall noise.
On Friday afternoon, six successful local business owners take the stage for one hour of completely open Q&A. Ask anything — marketing, pricing, hiring, scaling, what they wish they'd known. The kind of conversation you can't get from a podcast.
A mom once called her The Neighborhood Mermaid — and the name stuck. Megan teaches more than strokes; she teaches water safety, confidence, and a genuine love for the water. Raised camping the Ten Thousand Islands of the Everglades — boating, lobstering, backcountry fishing — she's been a water baby her whole life. Bringing it from the pool deck straight to the panel.
@theneighborhoodmermaid
Founder of the former All Ages Swim School in NY. 40 years teaching, 38 years with Swim-Float-Swim. Now opening a new school in North Carolina. Expect songs, parents in the water, and the kind of presence that calms a nervous kid in one breath.
@sealifeswim
Owner of Lowcountry Swim School. A Southern hospitality energy in the water — Wendy runs a thriving school in the SC Lowcountry and knows how to build a business that families come back to year after year.
@lowcountryswimschool
Built The Swim Clinic from the ground up — a thriving indoor swim school focused on survival skills and private lessons. Shauna knows exactly what it takes to turn one-on-one instruction into a real, scalable business.
@the_swim_clinic
Owner of Manta Splash Swim School in Miami. A young founder building her school in one of the country's toughest, most competitive swim markets — proof that fresh energy and a clear vision can carve out real space fast.
@mantasplashswim
Boca Aquatics (Swim with Alex) — swim instruction for all ages, specializing in infants and toddlers. In the water since 2005 with a gentle, playful, and happy teaching style that keeps families coming back year after year.
@bocaaquaticsReal instructors. Real conversations. Real community. These are moments from previous SSU events — the vibe you're signing up for.
Real messages, real instructors. Unedited words sent in the SSU group chat after last retreat — no marketing department in sight.
I have honestly never felt so in place within such a large group before. The support, the conversations, the collaboration — it was a powerful reminder that even though this work can feel lonely, we are part of something much bigger.
Personally and professionally, this was the best decision I could've made. I connected with so many amazing people and made incredible friendships that I know are gonna last.
Huge takeaway: everything is "figureoutable."
Consistency and connection matter more than perfection. It was so inspiring to be surrounded by people who care this much about what they do — it solidified my idea that we have the best job ever.
No matter the obstacle, objection or challenge, you all find ways to keep moving forward. We are a tenacious bunch.
I learned so much and enjoyed everyone. Hard to put it into words but just know this had a real impact and I can't wait for the next one.
Not paid. Not staged. Just instructors who showed up — and want to come back.