SSUWORKSHOPS
The summer camp for swim instructors.
Swim Instructors Who
Mean Business.
SSU Workshops are 3-day in-person events for independent swim instructors and swim school owners. 2 days of in-water + out-of-water presentations. 1 group adventure day in South Florida. Whether you just started or you've been running a swim school for years — this was built for you.
Tickets not yet on sale — interest list members get first access when they open. Members only.
Three Days That Can Change Your Swim Business.
Every session is built around what actually moves the needle for independent swim instructors — not theory. Real business owners. Real results.
Run It Like a Business
Learn how to structure your swim school for growth — pricing, systems, policies, hiring, and the fundamentals that separate struggling instructors from thriving school owners.
Fill Your Roster
From social media and word-of-mouth to local SEO and referrals — walk away with a marketing strategy you can actually execute to keep your calendar full year-round.
Elevate Your Teaching
Sharpen your instructional technique, curriculum design, and student progression systems. The best swim businesses are built on instructors who are exceptional in the water.
Learn from People Doing It
Successful swim business owners don't learn from textbooks — they learn from each other. The conversations in the hallway are worth the ticket price alone.
SSU Workshops Are
Members Only.
Workshops are reserved for active members of the Superhero Swim University community. We've built a tight-knit group of instructors and school owners who push each other to be better — and the workshops are where that community comes to life in person.
Not a member yet? No problem. Start a 7-day free trial of the SSU community. Explore the trainings, meet the instructors, see what we're about. If it clicks, you're in — and your workshop spot is unlocked.
- 30 seats. No noise. Only instructors who are all-in.
- Shared vocabulary, shared standards, shared community.
- Year-round relationships — not a one-time event.
- Access to recordings, replays & ongoing community.
Built for Every Stage of the Journey.
Brand New Instructors
You just started (or are thinking about starting) your swim teaching business. You're not sure what to charge, how to market yourself, or how to build something sustainable. This workshop gives you the roadmap — and the community — to get there faster.
Established School Owners
You've been running your swim school for years. Business is good, but you're ready to grow — more students, better systems, maybe even a team. You'll leave with fresh perspective, proven strategies from peers, and relationships that last.
Wherever you are in your journey, you belong here.
Here's What's Included With Your Ticket.
Everything you need to learn, connect, and walk away inspired. Nothing extra. Nothing fluff.
- 3-day in-person workshop · October 1–3, 2026
- 2 full days of presentations — in-water + out-of-water sessions each day
- Hand-selected expert presenters + SSU founder Jacob Siegel
- Day 1 (Thu): breakfast, lunch + group dinner — all on SSU
- Day 2 (Fri): breakfast + lunch · free afternoon at 3 PM to chill, party at the house, or do your own thing
- Day 3 (Sat): group adventure day exploring South Florida — beach, shopping, exploring
- Maximum 30 attendees — no crowds, real connections
- South Florida venue (exact location announced soon)
- Curated swag bag with sponsor products
- Two workshops offered per year
Lodging is not included in the ticket price — attendees book their own accommodations. Depending on the venue we land on, there may be an option to stay at the house with the group — more details coming soon.
Priced for the Independent Instructor.
We built SSU Workshops with real swim instructors in mind — not big franchises. Tickets are intentionally affordable — meals included Thursday and Friday, plus a Day 3 group adventure exploring South Florida. Exact pricing will be announced when tickets open. Join the interest list to get first access.
Come for the Education.
Stay for South Florida.
Every SSU Workshop is hosted in a unique, vacation-style venue — spacious private properties in some of South Florida's most exciting cities. We pick places that make you want to arrive a day early and leave a day late.
- West Palm Beach
- Boca Raton
- Delray Beach
- Fort Lauderdale
- Miami
See What You'll Walk Into.
Real instructors. Real conversations. Real community. These are moments from previous SSU events — the vibe you're signing up for.
Straight From the Group Chat.
Real messages, real instructors. Unedited words sent in the SSU group chat after last retreat — no marketing department in sight.
I have honestly never felt so in place within such a large group before. The support, the conversations, the collaboration — it was a powerful reminder that even though this work can feel lonely, we are part of something much bigger.
Personally and professionally, this was the best decision I could've made. I connected with so many amazing people and made incredible friendships that I know are gonna last.
Huge takeaway: everything is "figureoutable."
Consistency and connection matter more than perfection. It was so inspiring to be surrounded by people who care this much about what they do — it solidified my idea that we have the best job ever.
No matter the obstacle, objection or challenge, you all find ways to keep moving forward. We are a tenacious bunch.
I learned so much and enjoyed everyone. Hard to put it into words but just know this had a real impact and I can't wait for the next one.
Not paid. Not staged. Just instructors who showed up — and want to come back.
Be First in Line.
Tickets aren't on sale yet. Drop your info below and interest list members will get first access when registration opens — along with all event details as they're confirmed. SSU Workshops are members only — you'll need an active SSU community membership to attend.
Are You a Swim Business Expert?
SSU Workshops feature hand-selected expert presenters leading both in-water and out-of-water sessions — instructors who are actively doing the work, running successful swim businesses, marketing with real results, and teaching with excellence. If that's you, we want to hear from you.